Domain Archives – Leanstack Blog

A custom domain is a unique branded name that identifies a website. For us at Leanstack for instance, our custom domain is leanstack.co. When we think of it, it’s like our own apartment on the internet. We currently have it to ourselves and we don’t share. Think of the guys at Jumia, as well. Their custom domain is jumia.com.

We use these custom domains every day to navigate around the web and you probably have some memorized or bookmarked. They’re not like WordPress or blogpost sub-domains and they’re more direct.

It is very important for businesses to think of having a custom domain, especially in this day and age. Here are some reasons

Professional Credibility

Having a custom domain name helps you make your business more trustworthy and this is good especially with the high increase in phishing and scams out there. This instantly gives you an edge over competitors and separates you from the millions of websites.

Also, with your domain name, you get email addresses for your business that allows you look professional. You can get emails like hello@leanstack.co and not leanstack@gmail.com which already doesn’t evoke trust from a business.

Visibility

Everything is going digital today and you never know where your next customer may come from. Having a domain helps you reach out to more people organically, get some traction and awareness for your business and lead to conversions as well.

Get your desired domain name and create your online presence today

Brand Building

Your business having a customizable domain sets it out as forward-thinking, savvy and helps you with your reputation management online. Imagine referring your family members to save on Piggyvest if it had a WordPress sub-domain. That already sounds very fishy and not trustworthy.

New Customers and SEO

Once you develop and feed your website with content, your website becomes recognizable in search engines like Bing and Google which draws more eyes to your website. For this, it will need excellent quality content, backlinks, and inbound links.

Control and Security

With custom domains, you are in control of the data for your business. There are more security measures put in place for you and permissions can be created as you deem fit.

These are some of the reasons you need a custom domain for your business. Let us help you get a new domain name today. You can as well transfer your existing domain names to us. To get started, click on this or send an email to support@leanstack.co

One of the most important decisions you have to make as a business, especially in Nigeria is picking a domain name. It sets the tone for a lot of things – how your business is perceived and on a bigger scale, the kind of brand you’re looking to establish and have your customers see. Because your domain name is one of the first things people see, it can affect how people look at your brand. A well-chosen domain name for a business in Nigeria can help build user interest and push web traffic, while a negligently chosen one might do the exact opposite.

Here are some good tips to help you with picking a good domain name:

Make It Short

As with every other thing, less is more when it comes to creating a domain name. Why you may ask? It is easier to remember and type. For example, Shola’s Sweets and Confectionaries can prefer to be called sholacakeslagos.com as opposed to writing the full name. Think of it, Facebook that’s just eight characters bought the fb.com domain as well for users to be able to type the shorter form.

Keep it simple

Using Shola’s business earlier, confectionaries is a popularly misspelt word and even if it were shorter, it’d be better for Shola to keep it off her website. Words that are complicated or hard to spell are better to stay off so they don’t return a 404 error page.

Remember the brand

We’re guessing that by the time you want to decide to pick a domain name, you already have existing social pages, or you have an idea of what your brand should look and feel like. Your domain name should reflect this. For example, someone who runs a personal brand like commercial photographer, Anny Robert can decide to use his brand name for his website. This sticks to his existing branding and helps him stand out.

Pay attention to keywords

Especially for businesses, keywords can help you with search results and better optimization for search engines. Words that give a user a feel of the business help. Back to Shola’s Sweets and Confectionaries, her website says sholascakeslagos.com and it’s so easy. You know she is in Lagos, she makes cakes and her name is Shola.

Stay away from hyphen and numbers

Your domain name should be easy to spell and pronounce and hyphens and numbers break the flow. Imagine saying you’re from Face9book? Nope. Ensure that your domain name is punchy, and stick to the letters.

Check for affiliations with other businesses.

You have to ensure that whatever name you end up with is unique to you and your business. Search, and see if there’s an existing brand or business that makes use of it.

What Next?

Now that you probably know what domain name to use, the next thing is to choose a TLD (top-level domain). There are a lot of TLDs and what that means is that you and your business can now create a distinctive domain name that quickly communicates the purpose and value of their offering with the plethora of options. There are TLDs like .design for designers, and .lawyer for lawyers and these TLDs are more customised for the use case.

At Leanstack, we’re able to help you buy a new domain name or transfer your existing domain names to us. Stop wasting time and create your online presence.

Visit this page to start picking the domain you like.

Domain

Why You Need A Domain Name For Your Business